About
For 10+ years, I've built, scaled, and turned around community, customer advocacy, content, and enablement programs.
I build what doesn't exist yet and fix the friction that keeps good programs from working better.
I think across the entire customer journey—from acquisition and conversion through activation, retention, and advocacy—and build the systems and relationships that connect customer needs, internal teams, and business outcomes.
What I've delivered
of lapsed members re-engaged
event attendance, up from 10%
to a new platform, accelerating launch and time-to-value by 5 months
of advocacy / champion program participants retained
doubled the volunteer pool for the champions program in one quarter
I've built programs at Microsoft, ForgeRock, Techstars, early-stage startups, and open source companies—sometimes starting from zero, sometimes scaling what was already working, and sometimes stepping into something that needed to work differently.
I'm a systems builder with a connector's brain.
What does the customer know that Product needs to hear? Whose story should Marketing be telling? What expertise does the community need—and who has it?
I look for those connections, then turn them into repeatable systems and feedback loops that create measurable customer and business outcomes.
My background in human-computer interaction and the social sciences shapes how I approach the work. I pay attention to how people move through systems, where they encounter friction, what motivates participation, and what helps them succeed.
The goal isn't activity for activity's sake. It's creating something people value, then building the systems that allow that value to scale.
